BS IS...


Betty Soldi is a calligrapher, graphic designer and creative thinker with a multidisciplinary approach to a constellation of inspired projects. Descending from a Florentine family that has been hand making fireworks since 1869, her unique calligraphic style merges graphic design references from the past with modern intellect for client branding, bespoke objects, stationery and packaging.

After many years of living in London, she now has a design consultancy studio in the heart of Florence. A visionary perspective has led her to co-own and become PR manager and brand guardian for three boutique hotels in the more artistic Oltrarno area of Florence.

Betty Soldi is also the author and designer of the book Inkspired, published in 8 languages.